New record in distance and participation for the international “GWcycles” challenge / Ten metric tons of ocean plastic to be removed from rivers and coastal areas
Lauterach, November 7th, 2025. The fourth edition of Gebrüder Weiss’s international cycling initiative, “GWcycles,” has set a new record: about 800 participants cycled a total of 1,047,998 kilometers (2024: 768,800 kilometers, 600 participants) — the equivalent of more than 26 trips around the world. Cycling enthusiasts from across the globe not only boosted their own fitness but also contributed meaningfully to ocean conservation.
Under the motto “Cycling for the Seas,” the logistics company encouraged participants to log as many kilometers as possible between April and October. For every 100,000 kilometers ridden, the company pledged to fund the removal of one metric ton of plastic waste from rivers and coastal areas in Southeast Asia. Thanks to the remarkable total of over one million kilometers, ten metric tons of waste will be collected by the end of the year. Gebrüder Weiss partnered with CleanHub, a Berlin-based environmental technology company that builds sustainable waste management systems in heavily polluted regions.
“Cycling makes a difference — for yourself and for the environment. That’s what our GWcycles initiative stands for,” said Frank Haas, Head of Marketing & Communications at Gebrüder Weiss. “It also shows the power of community. We’re proud of our growing global cycling community, which continues to come together across borders in support of environmental protection.”
To keep motivation high, Gebrüder Weiss once again offered attractive prizes for milestone achievements and published a leaderboard ranking participants by distance covered. This year’s top cyclist was Kristian Buljan from Germany, who completed 19,022 kilometers.
More information: https://info.gw-world.com/cycling-for-the-seas